In its continuous effort to innovate and enhance user experience, TikTok launched a new Content Posting API offering, Direct Post. This feature enables TikTok users to post content directly from third-party platforms onto the video-sharing social networking service. With the advent of Direct Post, TikTok expands the resources and tools available to its global community, making the content creation process more streamlined both on and off the platform.
Explore TikTok’s latest innovation, Direct Post, and its potential to revolutionize content sharing on the platform.
Understanding Direct Post
Direct Post allows TikTok users to post video content from third-party platforms to TikTok. This feature builds on existing ‘Share to TikTok’ integrations and offers the option to set captions, audience settings, and more, all within the third-party platform. Creators can schedule long-form video content using Direct Post through social media management platforms.
To utilize Direct Post, creators must connect their TikTok account to the third-party platform. Afterward, partners undergo an audit process before they are granted access to the Content Posting API. Once these steps are completed, the third-party platform can post on the TikTok account whenever creators attempt to export media to TikTok.
Partnerships and Integrations
TikTok has partnered with key companies, including Adobe, a global leader in digital creativity. Through this partnership, creators can use the Direct Post feature in Adobe Premiere Pro and Adobe Express and share content directly with TikTok without interrupting their workflow. This simplifies the process of creating and sharing content on the platform.
Deepa Subramaniam, Vice President of Creative Cloud Product Marketing at Adobe, noted the importance of efficient real-time content publishing tools for creators of all skill levels. The new Direct Post feature for TikTok, available in Adobe Express and Premiere Pro, empowers creators to create standout content with increased speed and without interrupting their creative workflows.
Other notable third-party platform partners integrated with TikTok’s Content Posting API include CapCut, DaVinci Resolve, SocialPilot, and Twitch. These integrations provide a variety of editing features, creative effects, filters, stickers, fonts, and a wide range of video templates, further enhancing the content creation process.
Direct Post and Share to TikTok
In addition to Direct Post, TikTok offers Share to TikTok, a tool that allows users to upload content from third-party platforms to TikTok as a draft. Once the draft is received, a notification alert is triggered, and editing can continue in TikTok’s editing flow.
With these innovative features, TikTok continues to foster a collaborative and creative community for content creators, making creating and sharing content on the platform easier than ever.