Embrace the Spooky Season with TikTok's Halloween Features


As the spookiest time of the year is upon us, TikTok has introduced a variety of terrifying effects and Halloween hashtags, encouraging users to embrace the ghoulish spirit of the season. Whether you’re a fan of horror films, designing costumes, or baking Halloween treats, the #TikTokHalloween initiative will surely immerse you in all things haunted and fun.

#TikTokHalloween Effects

Leverage the spine-chilling #TikTokHalloween effects like “random Halloween eyeliner” and “random Halloween face,” created by Effect House creator @tetedetamere, to decide your next Halloween look. You can also draw inspiration from effects like “horror Halloween filter,” by @zaza_handmade, to create thrilling horror-inspired content.

In addition, TikTok is infusing the Halloween spirit into its Effect House with the “Spooky Halloween” challenge that began on October 12. Effect House creators can create a hair-raising face effect, background, or character and stand a chance to win up to $2,500.

#TikTokHalloween Hashtags

Whether you’re planning to dance the night away at a costume party or enjoy a spooky read under the #BookTok hashtag, TikTok has a range of Halloween-specific hashtags to highlight your festive activities.

The #BooBasket hashtag (215.6M views) is a valuable resource for those looking to create a fun gift basket filled with fall or Halloween-themed items for a particular person in their life. Creators like Emma Semingson (@emmasemingson) offer tips to make the perfect Boo Basket for your loved ones.

For those with a sweet tooth, #SpookyTreats (4.4B views) provides an array of Halloween treat recipes, ranging from strawberry skulls to spooky ice cream sandwiches and bat cookies.

For decor enthusiasts, the #HalloweenDecor hashtag (3.6B views) showcases the best Halloween houses on the block. Creators like Katelyn Mclaughlin (@witchyswifty) have turned Taylor Swift’s #ErasTour (23.7B views) into a Halloween treat by creating an elaborate skeleton showcase featuring costumes from the tour.

In addition, Michelle Heidenreich (@copper.on.pine) and other community members share their creativity by offering decor tips and tricks that make their homes the spookiest throughout Halloween.

The Influence of TikTok on User Buying Decisions

Interestingly, a new Halloween decoration icon has emerged on TikTok – Lewis, the Target decoration with attitude. With a staggering 37.3M views between Sept. 28 – Oct. 5, Lewis has become the must-have Halloween decoration of the year. According to a research study conducted by MarketCast titled ‘TikTok Made Me “Blank” It Research’ 2022, nearly 80% of TikTok community members admitted that TikTok inspires them to purchase or try new products, explaining why Lewis is no longer available on Target’s website.

As we dive headfirst into the Halloween season, TikTok continues to innovate and engage its users, reaffirming its position as a leading social media platform.



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